Display Advertising

Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. Display ads are placed on relevant third-party websites in the form of banner, image, and text ads. Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors. 

Depending upon your ad budget, display advertising allows you to put your ads on any website you would like (within reason). Through research and analysis, our analysts will determine where, which, when, and what cost it will be to have targeted ads on specific websites.

Display advertising is a powerful tool for businesses, but its effectiveness depends on the company’s goals, target audience, and budget. Companies should use display advertising in the following scenarios:

Brand Awareness

• Purpose: To increase visibility and familiarity with the brand.
• Ideal For: New businesses, product launches, or companies entering new markets.
• Example: A startup using display ads to introduce its logo, slogan, and products.

Targeted Audience Reach

• Purpose: To reach a specific demographic, location, or interest group.
• Ideal For: Businesses that know their target audience well and want to engage them where they spend time online.
• Example: A fitness brand targeting health-conscious individuals on health and wellness websites.

Retargeting Campaigns

• Purpose: To re-engage users who visited your website but didn’t convert.
• Ideal For: E-commerce businesses or service providers aiming to reduce cart abandonment or remind potential customers about their offerings.
• Example: A retailer displaying ads of items left in a user’s shopping cart.

Promoting Specific Offers

• Purpose: To highlight sales, discounts, or time-sensitive deals.
• Ideal For: Seasonal campaigns or limited-time promotions.
• Example: A travel agency advertising discounted holiday packages.

Building Credibility and Trust

• Purpose: To show social proof or certifications and increase trust in the brand.
• Ideal For: Companies in competitive or high-trust industries like finance or healthcare.
• Example: A financial institution advertising awards or client testimonials.

Boosting Event Attendance

• Purpose: To promote webinars, product launches, or in-person events.
• Ideal For: Companies organizing events that require pre-registration or attendance.
• Example: A software company advertising a free workshop.

Complementing Other Marketing Channels

• Purpose: To reinforce messages from other campaigns (e.g., email marketing or social media).
• Ideal For: Businesses running multi-channel marketing strategies.
• Example: A campaign that uses display ads to complement an email campaign about a product launch.

Increasing Website Traffic

• Purpose: To drive users to a website or landing page.
• Ideal For: Businesses that rely on online conversions or want to increase engagement.
• Example: A SaaS company promoting a free trial through display ads.

Testing Creative Strategies

• Purpose: To experiment with different visuals, messages, or calls-to-action (CTAs).
• Ideal For: Companies optimizing their advertising strategies.
• Example: A fashion retailer testing various designs to see which resonates most with the audience.

Reaching Mobile and App Users

• Purpose: To connect with users on mobile devices or apps.
• Ideal For: Businesses targeting tech-savvy or mobile-first audiences.
• Example: A gaming company promoting its new app through display ads.

Before investing in display advertising:

• Set Clear Goals: Know whether you want awareness, traffic, or conversions.
• Understand the Target Audience: Ensure ads are placed where your audience is active.
• Allocate Budget: Display ads can be cost-effective, but the return depends on placement, targeting, and creative quality.
• Track Performance: Use analytics to measure the impact and optimize campaigns.

Display advertising works best when integrated into a broader digital marketing strategy, enhancing its reach and effectiveness.

This is a great way to quickly increase your brand awareness and drive traffic to your website. If you have any questions about how these changes will impact your Facebook Ads, please contact us for a consultation: 877-877-0542.