Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. Display ads are placed on relevant third-party websites in the form of banner, image, and text ads. Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
Depending upon your ad budget, display advertising allows you to put your ads on any website you would like (within reason). Through research and analysis, our analysts will determine where, which, when, and what cost it will be to have targeted ads on specific websites.
This is a great way to quickly increase your brand awareness and drive traffic to your website. If you have any questions about how these changes will impact your Facebook Ads, please contact us for a consultation: 877-877-0542.