The most advanced location-based mobile advertising technology based on specific geographic shapes.

Our geo-fence technology enables marketers to customize audiences through custom targeting shapes with pinpoint precision. We purpose built a Geo-Fencing technology to solve the common issues with solutions built on mobile ad networks; precision and scale. Through the use of unstructured data and a programmatic infrastructure, our performance is unmatched.

What is Geofencing?

Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then, once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.

Geofencing is a way to engage consumers based on hyper-local location, and that can do a lot in terms of triggering immediate sales as well as understanding shopper mindset.

For example, a store could erect a simple geo-fence in an area surrounding its physical location. When users pass through, receiving a location-triggered alert or deal makes them considerably more likely to stop in and shop.

Alternatively, an auto dealer, for example, could set up a geo-fence aimed at targeting individuals who are leaving a rival dealership after browsing for a vehicle. Hitting them with an offer for zero percent financing on a comparable car model at that moment is more likely to make them come comparison shop — or at least consider an alternative option.

Finally, even if a geo-fenced offer or notification doesn’t provoke an immediate visit or sale, it allows a business to know exactly what location a consumer passed through — and where they were when they received the message — which may aid in refining targeting efforts in the future based on what communications were most successful.

How Businesses Can Use Geofencing

Geofencing technology enables digital marketers to customize audiences based on a predefined location through the use of unstructured data and a programmatic infrastructure. Geofencing is an extremely effective mobile marketing optimization strategy. Using geofencing, businesses can serve targeted ads to mobile phone app users by creating a virtual boundary around a business’s location. Users receive notification the moment they enter or exit the virtual boundary. Ads can also reach users after they’ve left the geofenced area by using past location and leveraging user cookies.

Geo-Fencing Advantages

  • Target users in a specific location
  • Drive foot traffic to a physical retail location
  • Personalize customer experience
  • Increase brand awareness & customer loyalty
  • Drive mobile reach
  • Measure offline conversions
  • Event management – real time location data
  • Granular localization
  • More accurate than IP targeting
  • Identify high concentrations of customers

Event Targeting

Geofencing allows businesses to target customers who attend special events. Using geofence technology and Event Targeting, marketers can build an audience within a pre-determined area and send them targeted advertisements within a specified timeframe.

Event Geofence Benefits

  • Turn-key event targeting
  • Location granularity
  • Specify date and time parameters
  • Target single or multiple locations
  • Portable and reusable audiences

Competitor Locations

Competitor geofencing allows businesses to target potential customers who have recently visited one of their competitor’s physical locations. With the help of geofencing technology, marketers can target audiences in predefined competitor locations with pinpoint accuracy. Using this type of digital marketing, businesses can target a precise competitor location, conference, and/or event, increasing return on investment (ROI) potential.